Current:Home > MyBurley Garcia|Beyoncé Cécred scholarship winner says she 'was shocked' to receive grant -FundPrime
Burley Garcia|Beyoncé Cécred scholarship winner says she 'was shocked' to receive grant
Indexbit View
Date:2025-04-09 00:04:43
Beyoncé's BeyGood charity has already chosen its first round of students to receive its new Cécred scholarship,́CéBurley Garcia and one of them says she still "can't believe it" – but she's looking forward to fulfilling her dreams now more than ever.
In April, the singer's foundation announced the first round of winners for its $500,000 Cécred X BeyGood fund, which included 25 students across five different cosmetology schools and 25 qualifying salon business owners demonstrating financial need. Each students received a $10,000 grant or scholarship, enabling them to continue making an impact in their communities.
In June, the organization chose its second round of winners for the business grant.
Jacora Smart, 29, is one of the first five winners of the Cécred and BeyGood Student scholarship at the Beaver Beauty Academy in Decatur, Georgia.
Prior to the application opening, Beyoncé's personal hairstylist Neal Farinah and Cécred's Director of Education Dr. Kari Williams visited Smart's school to demo products and talk to students.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
"They wanted to know about our financial need, and also about what community means to us when it comes to the beauty industry. And basically, (they wanted) to see how our values align with Cecréd," says Smart.
Other first-round recipients at Beaver Beauty Academy include Christina Chatman, Curtissa Butts, Marcus Boatwright and Sevaya Sayavong.
Cécred scholarship 'means everything to me'
"We also had to show off our portfolio of what we've done hair-wise. And I also included some makeup looks that I've done, because that was my first love … And I just hit send and prayed for the best."
And the odds certainly worked in her favor. Smart, whose favorite singer is Beyoncé, says, "It means everything to me."
Interestingly enough she says manifested this exact moment. "I was shocked. But at the same time, I knew deep down that that was mine," she tells the USA TODAY Network.
The scholarship will go toward Smart's tuition at the academy. She says, "It definitely took a huge weight off of my shoulders to know that everything is taken care of once I leave school."
Hair is a 'huge cornerstone of our culture'
Smart says she's already working to build her clientele, and after she graduates, she's looking forward to taking the state board to become a licensed master cosmetologist.
"My ultimate goal is to create a beauty supply, similar to Sephora and Ulta, that really emphasizes being knowledgeable and catering to Black people," says Smart.
"It's really important for me, especially as a Black woman, because (hair) is such a huge cornerstone of our culture."
And its evident her dreams are fueled by passion and purpose.
"I really am passionate about making sure that our needs are met as Black women. Because our dollar goes so far," she says. "I think Black women or Black people in general spend (billions) per year in regard to our haircare and cosmetics."
Similar to Beyoncé's Cécred, Smart hopes to make an everlasting mark
Smart hopes to leave an everlasting mark in the beauty industry, similar to the "Ya Ya" singer.
"I really wanted to make sure that we are emphasized and not overlooked. Especially when it comes to like going to the beauty supply and dealing with anti-Blackness in that way. Hair is something that is very intimate for me. I grew up with my mom doing my hair and eventually her taking me to her hairstylist as I got older. And it's just something that's always been a point of comfort. But the world has tried to make it a point of contention. I wanted to emphasize my love for us," she says.
As fans know, "Ya Ya" singer launched her Cécred brand in February. She first teased the hair care line last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, '"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. "I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Since its release, fans of all hair types and textures have praised the brand. Meanwhile, Cécred has announced winning awards from beauty brands such as Women's Health and Self magazine.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (14378)
Related
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- What does 'TMI' mean? Don't divulge private info with this slang term.
- Nia DaCosta makes her mark on Marvel history with ‘The Marvels’
- Islamic State group claims responsibility for a minibus explosion in Afghan capital that killed 7
- Trump's 'stop
- A series of powerful earthquakes shakes eastern Indonesia. No immediate reports of casualties
- Peace Corps agrees to pay $750,000 to family of dead volunteer
- Queen Camilla rewears coronation dress, crown worn by Queen Elizabeth II for State Opening
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- Wisconsin Assembly to pass Republican bill banning race, diversity factors in financial aid for UW
Ranking
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Ex-CIA officer accused of sexually abusing dozens of women pleads guilty to federal charges
- Amelia Hamlin Leaves Little to the Imagination With Nipple-Baring Dress at CFDA Awards
- 'The Voice': Gwen Stefani accuses Niall Horan of trying to 'distract' Mara Justine during steal
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- Voters are heading to polling places in the Maine city where 18 were killed
- Wisconsin Assembly to pass Republican bill banning race, diversity factors in financial aid for UW
- Mexico’s hurricane reconstruction plans prioritize military barracks, owners left to rebuild hotels
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
Chinese auto sales surged 10% year-on-year in October in fastest growth since May, exports up 50%
Lawsuit alleges ‘widespread’ abuse at shuttered youth facility operated by man commuted by Trump
Deion Sanders on play-calling for sliding Colorado football team: 'Let that go man'
Toyota to invest $922 million to build a new paint facility at its Kentucky complex
GOP lawmakers renew effort to censure Rep. Rashida Tlaib over Israel rhetoric
Pregnant Teen Mom Star Kailyn Lowry Teases Sex of Twins
Voting machines in one Pennsylvania county flip votes for judges, an error to be fixed in tabulation